The Office of Fair Trading is reported to be jubilant on completing Britain’s most successful Supermarket Sweep, after running round the head offices of Tesco, Sainsbury’s, Asda and Morrison and filling up their enormous trolley with groceries, health and beauty products and files.
Supermarket bosses were all false grins and forced smiles as the OFT proudly displayed its haul of goods from companies alleged to be colluding with the leading retailers in illegal price-fixing. Products from companies ranging from Procter & Gamble, Reckitt Benckiser, Unilever and Mars were top of the OFT’s shopping list.
Asda and Morrisons gritted their teeth and said they were “happy to assist” the OFT in its madcap rush through their head offices, while Sainsbury’s and Tesco said they were co-operating with requests for information.
Only a few days ago, the OFT completed a gruelling warm-up exercise, concentrating on cigarettes which it claimed were subject to a price-fixing cartel.
Members of the public were on the edge of their seats watching the watchdog’s inspired performance.
“I’d like to see the OFT do this every week,” said one. “It’s been a long time since anybody really cleaned up in the supermarkets.”
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